Tag Archives: LinkedIn

What is Social Media ?

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Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Social media is media for social interaction as a super-set beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate.

Social Media Management Applications

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The features, layouts and levels of user-friendliness are different each web app, but they all get the job done when it comes to organizing and maintaining several social media accounts.

1. HootSuite 

HootSuite is arguably the most popular social media management app with a slew of options, settings and dynamic features to backup it’s reputation. You can monitor and post to several popular networks including both Facebook personal profiles and business pages, Twitter, LinkedIn and others. With a built-in custom analytics system, the ability to monitor selected keywords and the option to conveniently schedule posts–HootSuite sets the bar high for competing social media management tools.

2. TweetDeck 

TweetDeck is another popular web app for social media management. Unlike HootSuite, which operates within your Internet browser, TweetDeck can be installed as a separate program on your hard drive as a desktop application. For those who want the flexibility, apps for the iPhone, Android and Chrome browser are also available. With TweetDeck, you can watch your updates stream in real-time when you connect with Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and more.

3. Seesmic 

Like TweetDeck, Seesmic has app integration for practically every major platform out there, both mobile and web-based. Streams from your networks can be processed and viewed in an interface that resembles typical email platforms. While Seesmic allows social media management for major sites like Facebook, Twitter and LinkedIn, the application also offers more than 90 third party integration options including sites like Klout, Zendesk, Salesforce Chatter, Yammer and Stocktwits.

Firms spending more on social media

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Most enterprises these days – be it banks, retailers or the government, are adopting social media strategies like Facebook, LinkedIn, Twitter and Foursquare for efficient communication. Organisations use social media for their customer service function and also for their sales and marketing functions.

With over one billion individuals logged on to various social networks, people are now using social media for advice on what products to buy, where to shop and even what firms they want to work with.

In a report titled the SMAC Code, consulting firm KPMG states that the introduction of various technologies such as social media, mobility, analytics and cloud computing, businesses are becoming extremely swift to give a free rein of unlimited opportunities for everyone involved.

These technologies collectively referred to as SMAC will be the leading business-technology enablers of the next decade.

“IT-BPO firms will have to re-invent themselves in order to be aligned with SMAC and follow a four-step roadmap which consists of creating a safe environment, enabling organisational agility and broadening their horizons. SMAC (Social media, mobility, analytics and cloud computing) collectively is considered to be a multi-billion dollar opportunity globally for the IT-BPO vendors,” K K Raman, partner, KPMG in India said.

TOI – 28th September 2013